compared to their competitors
What Other Companies Do for the Fans
Les Miserables, produced by Cameron Mackintosh, almost equals Phantom in
its popularity and the dedicated of its fans. There is a newsletter called
"The Barricade" which operates from Texas. The show opened in London a year
before Phantom did.
As with Phantom, there are many excellent fan web sites on Les Miserables, which
make extensive use of the show's logo, photographs, sound clips, and libretto,
all copyrighted material. They, like the Phantom sites, provide good, free
publicity for the producers. They have not received objections.
The Really Useful Company rudely ignores fans who seek permission to use
copyrighted logos. What does Cameron Mackintosh Ltd do in similar circumstances?
They allow "The Barricade" to print regional show logos on each cover. In one
issue they ran a competition offering press packs and cast jackets to the winning
fans. They appreciate and help them.
Look at the 10th anniversaries of each show. Cameron Mackintosh put on a
spectacular event, in a venue large enough to seat hundreds of fans as well as
cast and crew from the past. Fans were given the opportunity to reserve their
seats before the tickets went on sale to the general public. A glossy souvenir
program was produced to celebrate 10 years of the show, mentioning the fan newsletter.
The concert was televised, recorded, and released on video and CD, so even fans
who couldn't go to the concert could see and hear it.
What did the RUG give us for Phantom? A small, poorly-organized event which
excluded most fans. Are we bitter? Yes we are. The Livent Corporation:
Livent produces Phantom in Canada and has taken it on international tours.
When the show had its first anniversary, fans were upset that the tickets were
priced too high for many of them to be able to afford. But when they complained,
Livent listened. They talked to the fans, and acted on what they were told.
Each year in Toronto, something has happened for the anniversary of Phantom, even
if it's just a speech at the end of the show and a birthday cake being wheeled
on the stage. One year free CDs were given out. They always have new souvenirs
on sale.
For the 5th anniversary, they pulled the stops out. For a week, there were
autograph signings, tours of the theater and backstage, demonstrations of
the make-up and the costumes, the special effects, all the things the fans would
love to see. It was free, and organized so that as many fans as possible could
take part.
Fans who write to them get a response. One fan on the Phantom list, Nick
Jackson (whose page came under threat from the RUG) was even sent a free
t-shirt in thanks for his comments on the show!
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The Phantom's 10th Anniversary The RUG's behavior on the Web Condoning harassment of fans? Or go Home |